What Is A Sales Funnel?
A sales funnel is a tool used to track leads as they progress from prospects to customers. By examining your sales funnel, you can optimize your sales and marketing efforts. A sales funnel consists of three segments: top, middle, and bottom (or high, middle, and low). This article is for small businesses that want to improve their sales and marketing strategies.
Whether you have a brick-and-mortar or online business, you need to create a sales funnel to attract and convert visitors into customers. The key goal of your sales funnel is to move people through the different stages of the sales process until they are ready to buy your products or services.
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A sales funnel describes the steps an individual takes on the way to becoming your customer. It consists of three parts:
The top of the funnel is the marketing that attracts prospects to your business (e.g., the advertising on your physical storefront, or the landing page of your website).
The middle of the funnel involves all the parts of your sales process prior to the sale (e.g., people trying on clothing in your store, or website visitors reading about the benefits of your products).
The bottom of the funnel is the final purchase (e.g., customers paying for clothes at checkout, or website customers entering their credit card info to complete a purchase).